Subcategories of Music Video

There are three different convention styles of music videos, these conventions are what music video directors use to establish the types of storytelling and entertainment that they chose to convey to their audience. The three different conventional styles of music videos are; Narrative based, performance based, and concept based. 
   These different styles hold very different conventions that share little to no similarities between them. The conventional styling of a music video could also be used as a way for the director to highlight the undertones of the music videos as well as the key themes that are apparent in the video, for example a love ballad could be paired with a hybrid of a performance and narrative; in which the performance piece will showcase the singer at parts were the vocals are the must powerful and transition to a narrative piece at other points in the song to connote the meaning of the exact line.